Industry Analysis & The Value of Black Music In Canada

Black music is not just a cultural force—it’s a revenue powerhouse.

From record sales and streaming to live performances, Black music continues to drive significant economic impact, largely contributing to the success of the Canadian music scene, which is now the 8th largest music market worldwide.

However, Black musicians and music industry professionals still face systemic racism and underrepresentation in the music industry despite the vast diversity of Canada and the popularity of Black music. They continue to be confronted with barriers at the societal level (including policy, stereotypes, and history) and at the organizational level (including industry practices, education systems, and organizational behaviours).

ADVANCE, in partnership with Toronto Metropolitan University’s Diversity Institute, conducted a research study examining the diversity and value of Black music in the Canadian music industry.

Download the full report, infographic and social assets below.